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The Hidden Cost of Inaccessible Broadcasting and Advertising
Most industries still discuss accessibility as if it is mainly about compliance. A requirement. A legal risk. A technical checkbox. An extra budget line. But I think that mindset completely misunderstands the real issue. Accessibility is not only about avoiding complaints or penalties. It is about communication, participation, audience trust, innovation, profitability, and long-term sustainability. Currently, the broadcasting, advertising, and media industries are still losin
Tim Scannell
2 hours ago3 min read


Accessibility Is Not an Add-On: The Hidden Cost of Inaccessible Media, Advertising, and Technology
For the past few weeks, I have spent a lot of time reflecting on Deaf experiences with media, broadcasting, captions, sign language, AI, accessibility, interpreters, and future technology. As a Deaf person, freelance accessibility consultant, BSL tutor, and AI evaluator, I recently answered many detailed questions about what media actually feels like from a Deaf perspective. The conversations were not only about captions. They were about: communication inclusion trust culture
Tim Scannell
2 hours ago5 min read


Accessibility Should Reduce Stress, Not Increase It: My Recent Access to Work Experience
Recently, I experienced an issue with ATW - Access to Work communication processes as a Deaf British Sign Language (BSL) user. I submitted my Access to Work renewal on 3rd April for expiry on 26th June. I believed I had given enough time for the process to run smoothly. At first, communication became confusing. I received unclear emails. Some information appeared inconsistent. There was mention of documents and attachments, but no attachment was included. Different teams appe
Tim Scannell
1 day ago4 min read


Accessibility Is Infrastructure, Not Extra
"Emphasising that accessibility is integral infrastructure, this infographic advocates for treating accessible communication services as essential, highlighting current revenue-sharing models in hearing industries and the FCC TRS model in the USA, with a call for ethical and sustainable practices in Europe." For many years, society has accepted platform fees, shared funding systems, and revenue-sharing models because people understand they support infrastructure, services, in
Tim Scannell
May 193 min read
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