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The Communication Preference Layer: Why Accessibility Should Start Before Communication Begins
For years, accessibility conversations have focused on tools. Captions. Sign language interpreters. Speech-to-text. Text-to-speech. Sign language translation. AI avatars. Translation widgets. Empowering Communication: A diverse group of individuals chooses their preferred communication methods through a digital interface, highlighting the importance of accessibility and inclusion across various sectors such as education, healthcare, and media. Each new development promises to
Tim Scannell
13 hours ago4 min read


From Concerns to Conversations: Reflections on a Changing Sign Language AI Landscape
Thank you to the European Union of the Deaf (EUD) for bringing these important discussions into the public conversation. EUD's Linkedin Post: https://www.linkedin.com/posts/european-union-of-the-deaf_deafrights-signlanguage-ai-activity-7468595259296497666-_fR2?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAfVDxEBUlYb7g-FMydDz_Dy9BiPrexkXwM Over the past year, I have devoted a significant amount of time to reading research papers, books, reports, conference presentations
Tim Scannell
6 days ago3 min read


The Hidden Cost of Inaccessible Broadcasting and Advertising
Most industries still discuss accessibility as if it is mainly about compliance. A requirement. A legal risk. A technical checkbox. An extra budget line. But I think that mindset completely misunderstands the real issue. Accessibility is not only about avoiding complaints or penalties. It is about communication, participation, audience trust, innovation, profitability, and long-term sustainability. Currently, the broadcasting, advertising, and media industries are still losin
Tim Scannell
May 273 min read


Accessibility Is Not an Add-On: The Hidden Cost of Inaccessible Media, Advertising, and Technology
For the past few weeks, I have spent a lot of time reflecting on Deaf experiences with media, broadcasting, captions, sign language, AI, accessibility, interpreters, and future technology. As a Deaf person, freelance accessibility consultant, BSL tutor, and AI evaluator, I recently answered many detailed questions about what media actually feels like from a Deaf perspective. The conversations were not only about captions. They were about: communication inclusion trust culture
Tim Scannell
May 275 min read
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